The Internet of Things (IoT) promotes the ability for marketers to engage with data on a level that has been unprecedented up until this point. Increased connectivity through devices will result in much more information about how the consumer relates to the product. The feedback will inevitably allow marketing departments to understand the relationships between customer and product more clearly, paving the way for more dynamic strategies. In the future, marketing campaigns will focus on individual customers’ buying habits, budgets and desires, making the buying process more streamlined.
Check out this Infographic for more details: http://theabbiagency.com/power-of-the-internet-of-things-connectivity-for-better-interactivity-infographic/