
Brittney Borowicz Named Vice President, Marketing at Grid Connect
Brittney Borowicz has been promoted to vice president of marketing at Grid Connect, a leading manufacturer and distributor of high-quality networking products.
Please Note* in observance of Memorial Day, our office hours have changed. See holiday hours
Brittney Borowicz has been promoted to vice president of marketing at Grid Connect, a leading manufacturer and distributor of high-quality networking products.
When a city's innovation economy is on fire, it's the result of thousands of people and companies, across a variety of categories, heating up their respective industries and departments.
Ready or not, the Internet of Things (IoT) is here to stay and the data it generates will be the driving force for future innovation and efficiency. According to Frost & Sullivan, 40 percent of all IoT data generated by 2020 will come from connected sensors. This data has already begun to affect many industries, and as IoT gains popularity, the uses for this data will grow.
The Internet of Things (IoT) promotes the ability for marketers to engage with data on a level that has been unprecedented up until this point. Increased connectivity through devices will result in much more information about how the consumer relates to the product. The feedback will inevitably allow marketing departments to understand the relationships between customer and product more clearly, paving the way for more dynamic strategies. In the future, marketing campaigns will focus on individual customers’ buying habits, budgets and desires, making the buying process more streamlined.
Joe Duncan is one of the summer interns here at Grid Connect. He has worked on writing many of our recent blog posts as well as had a hand in our social media presence. In addition, he has spent some time weeding through the Grid Connect website to look for better ways to get across our message.
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