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IoT sensor data leads to industry innovations

Ready or not, the Internet of Things (IoT) is here to stay and the data it generates will be the driving force for future innovation and efficiency. According to Frost & Sullivan, 40 percent of all IoT data generated by 2020 will come from connected sensors. This data has already begun to affect many industries, and as IoT gains popularity, the uses for this data will grow.

Marketing and the Internet of Things

The Internet of Things (IoT) promotes the ability for marketers to engage with data on a level that has been unprecedented up until this point. Increased connectivity through devices will result in much more information about how the consumer relates to the product. The feedback will inevitably allow marketing departments to understand the relationships between customer and product more clearly, paving the way for more dynamic strategies. In the future, marketing campaigns will focus on individual customers’ buying habits, budgets and desires, making the buying process more streamlined.

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