Data Analytics and the Internet of Things
One of the major promises that discussions of the Internet of Things (IoT) have put forward, is the advances to be made in consumer insight. The idea is that sensors and connected devices can send data on an open loop back to the manufacturer for analysis. This process would presumably secure many advances in a wide variety of things; not only would companies be able to understand their clients, but sensors may even be able to tell us more about the product in general. For example, pedometers on livestock have given scientists more knowledge about when cows are in heat, allowing for a 66% increase in insemination rates.